Sliquid began as a personal lubricant company, created by CEO Dean Elliott.

As they say, necessity is the mother of all invention, and Dean’s wife was one of the many women out there with sensitivities to glycerin and other questionable ingredients commonly used in lubricants. So Sliquid was formulated, first as an idea, then as a reality. Formulated by sensitive women, for sensitive women became a sort of mantra for Sliquid, and the company vowed to always put the safety and comfort of their customers first, regardless of cost, and to never use sugars or petrochemicals.

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